See you at Fashion Week Trade!

11-15 AugustStockholm Fashion District

Welcome to a new buying season!

Discover Spring/Summer '26 and other new and permanent collections

STOCKHOLM SHOWROOM: 11-15 AUG
STOCKHOLM SHOE HOUSE: 11-15 AUG
FAIR HALL A: 12-14 AUG
FAIR HALL B: 11-14 AUG

We invite buyers, store owners, press, and other professionals in the field to explore and purchase new collections, and establish valuable connections within the industry.

Fashion Week Trade showcases brands in a variety of categories:
Womenswear, Menswear, Childrenswear, Outerwear, Sportswear, Swimwear, Underwear/Loungewear, Shoes/Shoe care, Accessories, Bags/Suitcases and Home/Interior design. Complete brand list will be available closer to the fair.

Join us and receive exclusive invitations to our events throughout the week, registration is free.

Explore the official program for Fashion Week Trade below. Don’t forget to discover the brand activations happening throughout the week – you’ll find them here.

Program

Dates and opening hours

Stockholm Showroom, August 11-15, Augustendalsvägen 7, Nacka Strand
Stockholm Shoe House, August 11-15, Cylindervägen 20, Nacka Strand

The reception is open
Monday -Friday, 09.00-18.00
Saturday-Sunday: Open for booked meetings. (reception is open 09.00-16.00)

Fair Hall A, August 12-14, Nackastrandsmässan, Automobilgatan 1, Nacka Strand

The reception is open
Tuesday-Thursday, 09.00-18.00

Fair Hall B, August 11-14, Nackastrandsmässan, Automobilgatan 1, Nacka Strand

The reception is open
Monday-Thursday, 09.00-18.00
Friday: Open for booked meetings, 09.00-12.00

Save The Dates below and keep an eye out for our exciting program soon to be released!

The Grand Opening & Inspiration Show

Monday, 11 August, 18.00-20.00
18.00-19.00: Opening speech & mingle
19.00-19.30: Inspiration Show
Location: Stockholm Showroom, Augustendalsvägen 7

Welcome to the Grand Opening of Fashion Week Trade and an evening filled with inspiration! The Grand Opening will be initiated by an opening speech by Helena Waker, CEO at Stockholm Fashion District, followed by a friendly pre-show mingle. Come by and enjoy a creative boost and a refreshing drink before the start of the following show! The first 70 guests to arrive will be treated to an exclusive goodie bag, packed with exciting surprises to make your experience even more memorable!

As the evening continues, you will be able to catch up on the latest key trends during our Inspiration Show, curated and moderated by the stylist and fashion expert Frida Zetterström. Gain inspiration and get practical insights to support your buying meetings throughout the week, as Frida shares her extensive knowledge and as the models showcase the trends on the runway. Don't miss out on this opportunity to connect and network with colleagues and fellow fashion enthusiasts by kicking off the week right here where fashion and expertise come together!

RSVP to the Grand Opening & Inspiration Show when registering your visit to Fashion Week Trade.

Business & Bubbles

Tuesday, 12 August, 15.00-16.00
Location: Fair Hall A, Nackastrandsmässan, Automobilgatan 1

Thursday, 14 August, 15.00-16.00
Location: Fair Hall B, Nackastrandsmässan, Automobilgatan 1

Connect and engage with fellow industry professionals over a glass of sparkling wine. Join us on both Tuesday and Thursday to mingle, exchange insights and explore exciting new business opportunities.

RSVP to Business & Bubbles when registering your visit to Fashion Week Trade.

Morning Seminar: Retail Trends with Alex Baker

Wednesday, 13 August, 08.15-09.00
Location: Stockholm Showroom, Augustendalsvägen 7
This event is sponsored by Trade Partners Sweden.

Join us for an inspiring and hands-on presentation covering the most important movements in retail right now, with a focus on what’s impacting both physical stores and e-commerce. The session combines global insights with Nordic examples – and offers practical takeaways you can apply directly to your own business.

The presentation explores key trends shaping the future of retail, from social commerce and the TikTok effect to the evolving role of physical stores as media channels. It highlights the rise of values-driven retail, where sustainability and belonging play a central role. Practical examples also show how AI is being integrated into customer interactions, alongside insights into the expectations of the next generation of consumers.

Note that the seminar will be held in Swedish.

About Alex Baker
Alex Baker is a leading retail figure in the Nordics with over two decades in the industry, having held executive roles at both Filippa K and ICA, worked as a serial entrepreneur in retail and tech, and served as an advisor to retailers and brands in Sweden and internationally. He is the founder of Nordic Retail Hub, a community for decision-makers in retail, as well as the initiator of the future-focused conference Disrupt Retail.

Alex also leads the retail division at the transformation agency DigJourney, where the focus is on supporting companies in navigating the shift toward new business models, AI, and changing consumer behavior. Alex is a frequent speaker at industry platforms and has been recognized as one of Europe's 22 most influential experts in retail and e-commerce. He has also been repeatedly named one of the world's top 100 retail professionals.

RSVP to morning seminar when registering your visit to Fashion Week Trade.

The Party

Wednesday, 13 August, 18.30–22.00
Location: Outside the entrence of Stockholm Showroom, Augustendalsvägen 7

Get ready for a festive night where we celebrate the season, enjoy great food, drinks, music, and even better company! The Party is an evening dedicated to great vibes, good company, and some well-earned fun after a busy day! Whether you're here to dance or connect with your colleagues, tonight is yours to enjoy. So relax, raise a glass, and let’s turn this evening into a night to remember!

RSVP to The Party when registering your visit to Fashion Week Trade.

Boots & Beers : Trend edition

Thursday, 14 August, 17.00-19.00
Location: Stockholm Shoe House, Cylindervägen 20

Welcome to an After Work mingle in Stockholm Shoe House, where we will explore the upcoming shoe trends for SS26 together with the shoe expert Sara Winter. During an engaging trend seminar, Sara will share her expertise on key trends and terms in a moderated talk, and we invite everyone who would like to join the conversation. Take part in the discussion or simply soak up the inspiration from the sidelines, either way - let´s gather around our shared passion for shoes!

Sara Winter is the shoe expert well known in the fashion business for many years. She worked at The Swedish Fashion Council and was the head of The Shoe Fashion Council, where she presented trend seminars at fairs and on TV as well as for the press and media. Four years ago, she started her own PR agency, Sara Winter PR, focusing on shoes and accessories.

RSVP to Boots & Beers when registering your visit to Fashion Week Trade.

Buyers Club Networking Lunch & Inspiration Talk

Friday, 15 August, 12.15-13.15
Location: Stockholm Showroom, Augustendalsvägen 7

RSVP to Buyers Club HERE
(This event will be held in Swedish)

Are you a shop owner, shop staff, or buyer? Join us for Buyers Club where we have invited the store owner, Ida Wachtmeister, for an inspirational talk about reaching your customers on social media. Ida has built an incredible engagement on her store’s social media, attracting a follower base that now reaches 17,000 followers. The talk will be held in Swedish and will be moderated by Malin Wasström, Head of Communications & Marketing at Stockholm Fashion District. After the talk, we will open up for a joint discussion where we can share thoughts, challenges, and ideas with each other.

Ida Wachtmeister runs Knutstorps Butik, located in the historic Knutstorps Borg in Skåne, where she lives with her family. The historic castle became the perfect setting for Ida’s vision of a personal store offering colourful products, fun patterns, and joyful interior design. With previous experience in e-commerce, Ida also decided to launch a webshop, and by combining it with flea markets and guided tours of the castle, she attracts customers to her store.

After the talk we offer a lighter lunch you can take with you or eat on-site while mingling with your colleagues in the field. Note that there are a limited number of spots, so secure yours by registering now, but no later than Friday, 8 August, in order to receive lunch. Registration after 8 August is possible, but does not include lunch. Please note that this networking opportunity is exclusively for buyers who run or work in a store.

Buyers Club was started in Stockholm Fashion District in 2019 with the aim of creating a networking forum for shop owners, shop staff, and buyers to pursue future issues, exchange experiences and concrete business benefits, and get to know colleagues in the industry even better. Buyers Club is a recurring event held every season on the Friday during Fashion Week Trade.

Stockholm Fashion District

Augustendalstorget 6, Nacka strand

Find your way here

Addresses
Stockholm Showroom, Augustendalsvägen 7, Nacka strand.
Stockholm Shoe House, Cylindervägen 20, Nacka strand.
Fair Hall A and B, Automobilgatan 1, Nacka strand.

By car:
Follow the signs towards Värmdöleden (route 222). Take exit Nacka strand and follow the signs towards “Fashion District”.

Parking:
There are over 2000 parking spaces in the Stockholm Fashion District spread over three underground parking garages as well as outside. Follow the instructions after passing the tunnel to Nacka strand. Download and use the app PARKSTER to be able to pay for your parking.

By Taxi:
Taxi Stockholm (08-15 00 00), Taxi 020 (020-20 20 20) or Taxi Kurir (08-30 00 00).

From Arlanda to central station: You can take Arlanda Express or Airport Bus.

From Central Station to Nacka Strand: Take the subway, red or green line south, to station Slussen. Bus 443 departs from Slussen to Nacka strand with an estimated travel time of 10 minutes.

Public transport: Bus 443 departs from Slussen to Nacka Strand, with an estimated travel time of 10 minutes. The SL boat marked 80X Nacka Strand or 80 Ropsten departs from Nybroplan (at Nybrokajen) and goes to Nacka Strand.

See the travel planner on www.sl.se here or in SL:s app.

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